Educating the Consumer

Educating consumers is vital to growing your business.  Your customers are benefited by knowing the process, understanding the process and learning about one of the largest investments of their lives.  Though title and escrow agents do not meet those customers until farther along in the real estate transaction cycle, it is still important to have information and educational pieces available on your website, within your social media and incorporated into your overall strategic marketing strategy.

Along with the education materials provided for settlement agents in this EGuide, there are many educational materials that can be provided directly to the consumer. They have been provided throughout the EGuide, but this is a collection of them in one place.  Please use the below for reference, as handouts, educational resources, or utilize parts of it to supplement your own collateral.  You can also share these with your REALTOR, lender and attorney customers.

Some of these materials can be modified to include a title and settlement agent’s own branding. FNF Family of Companies’ state managers and agency representatives can help with this process or email AgencyMarketing@FNF.com.